1. The customer story: Who our potential customers are and why they turn to us.
2. The skill story: How we take unique approaches or bring expert skills to what we do.
3. The money story: How our financial engine works.
4. The progress story: How well we’re doing and how we’re going to improve further.
5. The culture story: The values we share and how we work together.
6. The bigger picture story: Why what we do matters.